Eleftherios Hatziioannou has been working with digital media in business contexts for many years. He has helped many renowned brands and companies (e.g. Daimler and s. Oliver) to become digital leaders of their respective industries. Furthermore, he is an expert on business models and startups. As a co-founder of smoope he broke new grounds in Germany when it comes to establishing messaging as a modern and safe medium for communication. Today, he works as a messaging specialist at Serviceware.