Does your organization view IT as a cost center rather than a value driver? You’re not alone—according to Gartner, 81% of organizations do too.
But here’s the thing: IT isn’t just about infrastructure and operations; it’s the engine driving innovation, transformation, and measurable outcomes. The challenge lies in demonstrating this value to stakeholders who still see IT as a cost line item.
That’s why we’ve decided to help. In partnership with Maryville Consulting Group, we’re hosting the “From Cost Center to Value Driver” webinar. Together, we’ll share actionable strategies to transform how IT is perceived in your organization and help you demonstrate its value as a strategic enabler.
Actionable insights you can implement immediately
Transform the narrative: Why this webinar is essential for IT Leaders
To tackle this head-on, you need actionable insights you can implement immediately. That’s exactly what you’ll get from this session, thanks to the combined expertise of our speakers:
Dr. Alexander Becker (Serviceware): With deep experience in IT Financial Management (ITFM) and IT Service Management (ITSM), Dr. Becker has helped countless organizations optimize IT spending and align it with strategic business objectives.
Jeff Blomker (Maryville Consulting Group): A leader in Technology Business Management (TBM) and FinOps consulting, Jeff specializes in connecting IT initiatives to measurable ROI, ensuring IT investments deliver tangible results for his clients.
Together, they’ll tackle real-world challenges like managing multi-cloud environments, prioritizing high-impact IT projects, and demonstrating IT’s value in business terms.
What you’ll learn
This webinar goes beyond surface-level advice, taking on the real challenges CIOs face in 2025. From managing multi-cloud environments to proving ROI to skeptical stakeholders, these are the insights you’ll gain:
1. Driving Accountability and Optimization through Showback & Chargeback
Managing IT budgets often feels like a battle of attribution. Which teams are driving costs, and how can you ensure they’re accountable? Showback and chargeback models answer these questions by tying IT costs directly to the departments or projects consuming them.
By implementing these models, you’ll foster smarter decision-making and reduce unnecessary expenditures. It’s a step toward addressing one of the recurring pain points among IT leaders: the lack of financial visibility and accountability across IT teams.
2. Prioritizing IT impact areas for maximum ROI
Not all IT initiatives are created equal, yet many CIOs find themselves juggling competing priorities. This webinar will explore how to identify and prioritize projects that align directly with your CEO’s goals, be it boosting revenue, reducing costs, or mitigating risk.
Whether you’re struggling to balance innovation with budget cuts, or finding it challenging to prioritize high-impact projects in a crowded IT portfolio, this session will provide you with tools to evaluate initiatives based on their alignment with business goals and long-term ROI.
3. Communicating IT’s value to stakeholders
The reality is, stakeholders don’t want to hear about servers, cloud infrastructure, or technical jargon - they want to see results. One of the biggest challenges we see time and again is how to translate IT’s achievements into language that resonates with non-technical audiences.
This webinar will provide you with practical strategies to present data, metrics, and success stories in a way that aligns with business objectives. From proving ROI to justifying budgets, you’ll gain tools to secure buy-in and build stronger partnerships with key decision-makers.
Why attend?
This isn’t just another webinar - it’s a unique opportunity to transform the way your organization perceives IT and to equip yourself with strategies that deliver measurable business value.
Here’s what makes this session a must-attend for CIOs and IT leaders:
1. Learn from industry experts
Dr. Alexander Becker (Serviceware) and Jeff Blomker (Maryville Consulting Group) bring decades of combined experience in IT Financial Management (ITFM), FinOps, and enterprise strategy. These are professionals who have guided organizations through complex challenges, helping them optimize costs, align IT spending with business objectives, and prove ROI in ways that resonate with stakeholders.
2. Gain real-world insights
This session doesn’t stop at theory - it dives into actionable strategies for today’s most pressing challenges:
• Multi-cloud cost management: Learn how to navigate the complexities of hybrid and multi-cloud environments while keeping costs under control.
• ROI prioritization: Discover methods to evaluate IT initiatives and focus resources on projects that deliver the highest business impact.
• Stakeholder communication: Get practical advice on translating IT outcomes into business value, ensuring alignment with CEO and C-suite expectations.
You’ll leave with tangible takeaways you can implement immediately, whether you’re managing cloud sprawl, re-evaluating project portfolios, or building a stronger case for IT’s strategic role.
3. Get answers to your questions
Every organization is unique, and so are its challenges. This webinar includes a live Q&A session, giving you the opportunity to ask specific questions and get tailored advice from Alexander and Jeff. Whether you need clarity on cost allocation, guidance on scaling ITFM practices, or insights into stakeholder alignment, this is your chance to engage directly with industry leaders.
4. Position IT as a value driver
This isn’t just about solving today’s problems - it’s about changing the narrative. By attending, you’ll gain the tools and strategies to reposition IT as an enabler of innovation, growth, and transformation within your organization.
How to register
Don’t let IT’s value go unrecognized. Join us for this transformative session and take the first step toward shifting IT’s narrative in your organization.
Seats are limited, so register now to secure your spot.
Transform IT’s narrative today
You have the power to change how your organization sees IT. Stop being seen as just a cost center and start demonstrating IT’s role as a value driver.
Register now to reserve your spot in this exclusive webinar with Dr. Alexander Becker and Jeff Blomker. Learn how to optimize IT spend, align initiatives with business goals, and drive measurable outcomes.
